New Campaign Launch
Well, today is my birthday so I figured what better day to launch a campaign. I expect this campaign to cost the most of any I have tried to date. The niche is very competitive from what I can tell so the clicks aren’t going to be cheap. My strategy with adWords is to start my bids fairly high and lower them over time as my CTR gets better. I have 17 tight adgroups with 141 keywords. Each adgroup has 4 ads for a total of 68. A few of those ads use the keyword insertion functionality so we’ll see how that works.
I am fairly confident that my ads are decent, but I am concerned about my landing pages. I have one general landing page and 2 specifc ones. The pages are based off of similar pages that I have seen in the same niche. I did not “rip” the pages, but I was inspired by them.
Will update…