Campaign Update
Well, here are my stats for my latest:
- Clicks: 42
- Impressions: 2,225
- CTR (to LP): 1.89%
- Avg. CPC: $2.67
- Total Cost: $112.30
- Avg. Position: 4.2
- CTR from LP to Offer: 21% (9/42)
- Conversions: 0
All of the match types were exact so that is why the impressions were so low I supposed. My ad CTR was not so great and my LP to offer CTR was extremely low. I suppose that is because my landing page is garbage? I mean isn’t the hard part getting the user to click the ad on Google? I made a few changes to the LP but either the traffic volume was too low or the changes simply didn’t matter. Long story short, I got 0 conversions. I have paused the campaign for now. I am going to seek some advice on getting my LP fixed.