A Few Lessons Learned
Well today was the first “real” day of my latest campaign. I had been using MSN adCenter, but there was not enough traffic from which to draw conclusions. I cranked up my adWords account and I am getting clicks. Here is what I have learned:
People don’t really like to read.
I spent a lot of time creating an 8 part review of a product plus a landing page. From analysis of my piwik analytics data I can see that people went from landing page to offer or from landing page to the conclusion of the review. Nobody has read any of the review between parts 1 and 5. Interesting, I had thought that the more unique content I created the better I would do as far as conversions go. I thought that a comprehensive review would lend additional REAL credibility to the review. I suppose I should be glad because this will mean less work for me in future campaigns.
Weed out the surfers
Put a “clue” into your ad in order to weed out surfers. I created about 15 ads and I was getting a lot of surfers clicking on the ads. Since I added some clues to the ads I am seeing fewer clicks, but the clicks I am getting are converting better. Lesson learned.
It’s been a good day and what they say is correct, you won’t learn until you take action.